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| Why does he need that much TP? Must be the first week out of hibernation. |
[Warning: This post is about toilet paper, bear asses, and poo. I could have made it much, much worse, but decided to go easy in case you're eating, you know, chocolate oatmeal or Dinty Moore beef stew or something while you read this.]
Enjoyed this toilet paper marketing roundup from Slate.com, fascinating and funny.
Tempting tidbits abound, including the fact that "the Charmin bear was redrawn [in 2010] to show flecks of cartoon toilet paper on its cartoon behind." Ew. Really? The BBBB (Bare Bear Bottoms Bureau, I guess) evidently required them to show that even though Charmin left less paper on one's rear after wiping, it didn't leave no paper at all.
How do you test this kind of thing, really? Chase down a bear, dodge the claws, close your eyes, aim as best you can, give it a good swipe, and see how many nubbins remain stuck to its fur?
Plus, can you imagine your job being the artist who draws toilet paper on a bear's heinie? How does that look on your resume?
Parenthetically, our value brand here at home, Scott, is lamely represented by "a rather obscure brand persona...in the form of a guy in a gray button-down shirt named "Scott." Figures.
It's late so now I have to type the following joke. This one's for you, Dad - love ya & RIP.
Q: How is the USS Starship Enterprise like toilet paper?
A: They both circle Uranus, picking up Klingons.
OK, one more:
Q: What's brown and sounds like a bell?
A: Dung.
Third time's the charm:
Q: What's brown and sticky?
A: A stick. Didn't see that one coming, I'll bet.
3 comments:
We found this commercial interesting too. A bear with dingle balls! Really? Their web site was something like "enjoythego.com". Really? Good thing we have the ability to 'rewind'to see if my eyes were playing tricks on me. Their marketing must be working though as it created a stir on your blog!
I heard the Enterprise joke as:
How are toilet paper and the Starship Enterprise alike?
They both zap Klingons around Uranus.
Toilet paper is a sign post for consumerism. Marketers have caused us to care about the product so they can charge higher prices.
http://hypotheticorp.org/wp/marketing/value/
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